Website owners can generate income from their sites in many ways. Affiliate marketing is one of them. Many review sites are funded by this type of marketing endeavour. Indeed many affiliates build their sites specially to generate money in this way. Some successful affiliates own hundreds or even thousands of sites.
In theory, affiliate marketing can offer a win-win situation. When an affiliate uses or a product and is familiar with they have valuable information to share and can tell potential customers what to expect. Then, when site visitors buy something via one of the affiliates links, the affiliate gets paid. This payment is made by the company selling the product. It does not cause the customer to have to pay more.
When customers find a product via an internet search, there is no affiliate to pay and the manufacturer makes a greater profit.
When expert affiliates find a product may be dangerous or is unlikely to do what it’s meant to do, they can inform their site visitors of this and recommend a better choice.
Why Do Manufacturers Use Affiliate Programs?
If you’ve read this far, you may be wondering why manufacturers use affiliate programs. After all, if they don’t have to pay an affiliate they will have fewer overheads to pay.
The truth is, all businesses have overheads. Marketing is just one of them. Some big businesses have a whole department that deals with marketing. Others use online advertising services like Google Ads or Facebook Ads. There are many other ways.
Most good advertising methods cost money, but the companies are actually paying to get visitors to their sites. There is nothing to say any of those visitors will become buyers.
When companies use affiliate marketers, they only have to pay the affiliate if a customer buys something. If the customers leaves without buying anything the company does not pay at all.
Personal Experience Vs. Expert Knowledge
Some affiliates don’t use the products they are writing about. Instead of basing their reviews on personal experience, they use expert knowledge instead.
For instance, affiliates who have expert knowledge about weight loss and are familiar with all the diet pill ingredients and know how they work can use their knowledge to evaluate the abilities of the product they are reviewing and see if it is capable of doing the things the people selling it say it can.
Good reviewers also look into the background of the company behind the product they are reviewing and let their site visitors know about any scams.
How Do Companies Know Which Affiliate to Pay?
The companies that have products to sell give their affiliates a special code to embed in their links. Let’s keep things simple. Imagine a company only had 10 affiliates. The first one would have #1 in his link, the second #2, etc.
So, when someone arrives at the seller’s website via a link with #1 in the code, the seller would know who sent them a buyer and pay the commission to the right affiliate.
This is a very simplified example but I’m sure you get the picture.
How Affiliate Marketing Affects the Weight Loss Industry
Affiliate marketing can be very lucrative. Some affiliate marketers become extremely rich. The dream of wealth can be very seductive and many affiliate marketers recommend products based on how much money they can earn as an affiliate instead of how well the product is likely to perform.
That’s not good, but it’s the way things are. However, it’s important to be aware not all affiliates are like this. There are plenty who take pride in writing useful, honest reviews and, in the case of banner advertising, only link to products and services they trust.
Unfortunately, the weight loss industry is a shark-infested water.
Diet pills and weight loss is a big-money business. You’ve probably heard about the importance of supply and demand. The demand for diet pills is so high you could say it’s through the roof. There are a lot of people in the world who desperately need to lose weight.
According to figures provided by Research and Markets in 2019, The US weight loss market is worth USD 72 Billion. If that figure sets your head spinning, you’d better make sure you’re sitting down. Sooner or later you will be hit by the realization that the figure for the US alone.
Some diet pills only pay a commission of a few percent and may also be very cheap for customers to buy. For others, the commission can exceed 40% and many dieters are willing to pay $50-$100 for a bottle of pills if they think the pills are good.
Many diet pill companies offer multi-buy packages. Customers often buy them because of the attractive discounts involved. As you can appreciate, there can be a lot of money per sales and a lot of affiliates let this sway their heads.
Does this mean you can never believe a thing you read in the diet reviews you read online? Absolutely not, it just means you need to be careful when you choose which diet pill reviews site to trust.
If you are unsure who to believe, do your own research. Check sites like TrustPilot. Don’t just check for the product, check the manufacturer’s name as well. Then try doing an internet search for the product with “scam” in the search term. These are a few of the many checks the Diet Pill Ninja carries out while he’s preparing a review.
When products are available via Amazon, you can also check to see if customer feedback is good. This is also one of the things the Ninja does when he’s preparing his reviews. If you have doubts about a product a diet pill review site is recommending, he suggests you carry out some similar checks too.