White label diet pills and weight-loss supplements are surprisingly common. Many of the supplements you see sold via Amazon and eBay are white label products but most of the people who buy them will never realize it.

Some supplements being sold via “official” product websites are white label as well, as are a lot of the own-brand supplements you see in shops and pharmacies. Again, the people who buy them are unlikely to know they are white label and, even if they have heard the term, may not know what it means. Not that it matters. There is nothing wrong with white label products. Some of them are very good. Though, of course, there are also plenty that are not.

White label supplement manufacturers develop or purchase supplement formulations and then make them available to people and companies who want to break into the weight loss market but do not have the resources to develop their own formulations.

Interested parties can pay to brand the products and sell them as their own. It’s not an exclusive deal. Anyone can pay to brand a white label product and sell it as their own. Sites like Amazon often have the same product being sold under a variety of different names.

Think of the term “white label” as being similar to “blank label.” Customers who want to distribute white-label supplements can choose any brand name they want. They can decide on the color and design of the label as well but, for obvious reasons, the ingredient profile, usage guidelines, and warning information on the back of the bottle will always be the same.

If you are thinking the companies selling white label products are taking credit for someone else’s work, you are right. However, manufacturers who produce white label diet pills and similar supplements often get a pretty good deal too.

Some companies have large marketing budgets and skilled marketing professionals working for them. Companies like this can generate a high volume of sales. This provides white label supplement manufacturers with a lot of work and increases their profits. Of course, all the money that rolls in from smaller ventures helps as well.


White Label Supplements Vs. Private Label Supplements

There is a common misconception that white label supplements and private label supplements are the same. They are not but some supplement manufacturers who produce white label products can provide private label supplements as well.

Companies or individuals who buy white label weight-loss supplements can choose what name goes on the label, and may also have a choice in the type of packaging, but they cannot change the formulation. It has to stay the same.

Private label products are different. Companies who pay for private label products provide the manufacturer with the supplement formulation. It’s their formulation. They may have developed it in their own research establishment or have purchased it from another company, but the formulation belongs to them. It’s a unique product and the private label manufacturer cannot produce it for anyone else—unless the formula owner instructs them to do so.

A lot of weight-management products are manufactured by private label manufacturers. That’s why so many supplement labels say “manufactured for xxx” instead of “manufactured by xxx.”


A Couple of Products Compared

Let’s take a look at two different brands of diet pill. The first one is primarily sold via Amazon, the second one is available from a professional-looking website.

Product no.1

Bottle Keto+ Diet Pills


Product no. 2

Bottles of Keto Advanced Diet Pills

The pots look very different. What’s inside is not.

Take a look at the ingredients panels side by side.

Two brands of diet pill with the same formulation. They are probably white label weight loss supplements. Anyone can brand white label products and sell them as their own.

As you can see, all the ingredients are exactly the same. It’s a pretty complex formulation as well. Although there could be other reasons behind the cloning, it’s probable these pills are white label products.


Are White Label Diet Pills Any Good?

The source of a supplement is not as important as it’s ability. If a supplement can help you to lose weight without causing side effects or endangering your health, it does not matter whether it is white label, private label, or has been produced at premises that belong to the company that owns the brand.

However, if you see two or more identical formulations being sold by different companies, you may want to take a close look at the price. Sometimes choosing one brand instead of another can save you a considerable amount of money. Unless one of the companies has a bad reputation for customer service, it’s not sensible to pay more for a product when a cheaper one is exactly the same in everything but name.

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